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Exact Match vs Partial Match in SEO Today
// It used to be that when obtaining backlinks you would want to get every link to be the exact match for the keyword you were looking to rank for. An example is “PPC Agency” vs the “Second Best PPC...
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Chevy Sonic Adventure Experience and Clues
Today my wife and I took part in the Chevy Sonic Adventure in St. Louis. It was a very fun and sadly I did not win. Let me describe the experience, the clues and how to win the Chevy Sonic Adventure...
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Google Analytics Keyword Not Provided
Google recently announced that they would begin encrypting searches for searchers who were logged in to their Google account. So now many search marketers and business owners are seeing a rise in the...
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Direct Mail in the Insurance World Works Well with Online
In today’s marketing landscape digital seems to dominate everything, but there are some areas where that physical mail still holds a strong position. One such industry is in the Insurance Industry....
View ArticleEmail Service Providers, Email List Rental, Email List Purchasing and Email...
Email Services Providers Information and Methodology List Rental, Purchasing, Deployment The advantage to working with an Email Service Provider is that they have a “relationship” with their ISP...
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Five Ideas to Get Your Marketing Efforts in Top Shape
1. Get into database marketing. Do you know the difference between income and equity? Income is the money you take home at the end of the day. Equity is what you build… and hopefully sell for plenty of...
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Google Remarketing – The Why and How
Google Remarketing is a feature within Google AdWords that allows you to track visitors of your website and remarket to them through the Google Display Network. Essentially you create a snippet of...
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Modern Platform Bed Online Store
I always thought it was strange, that most modern furniture sites online are made up of bright light colors like white, light blue, orange, etc. I understand that a cleaner look is represented with...
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Google Tag Manager
Google has announced a new product called Google Tag Manager. This is similar to other Tag Management systems out there on the market, but the difference here is… It’s FREE. Google states it...
View ArticleData, Engagment and the Future of Marketing
It’s hard to believe how much the marketing landscape has changed in such a short period of time. Technology has been the facilitator for some of the most advanced marketing methods ever implemented....
View ArticleMulti-Channel Dynamically Changing Campaigns
I think we’ve all heard of Machine Learning and have probably heard of it being used with Data in Marketing. There are such great tools available to us now to make this “Machine Learning” effect happen...
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